EDIT: Well butter my biscuits, some of my gifs disappeared into the interwebs. I'll remedy this soon!
It’s no secret that us artists aren’t great at selling ourselves. The creative process is so much work it’s easy to assume that your work will be able to sell itself. Sometimes it can, but that’s not usually the case. Even if you aren’t interested in going commercial with your career (and there is absolutely nothing wrong with going that route), it is important have professional materials to present to clients, employers and galleries. If you aren’t interested in being “full time” with selling your artwork, I think it would still be good to consider putting together marketing materials as a means of creating good client relations.
This journal will include a number of things you may need in marketing yourself, but also if you are applying to art schools or for various jobs in art. I would also like to note that you d